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Land and House has been ranked as Thailand 's most popular housing brand for the fifth consecutive year, according to a new survey.
Land and House was named number one in a poll conducted by Bangkok-based research company Phoenix Intelligence Incorporation, with Property Perfect and Sansiri coming in second and third respectively.
This year 's survey was conducted among people living in the Rom Klao area (a suburban area of Lat Krabang district situated about 35 kilometres south east of the central business district of Bangkok and not far from Suvarnabhumi Airport), a region with a high concentration of new housing projects. It showed that Land and House was the brand that most consumers know and think of when they want to buy properties. A similar survey with similar results, was first conducted in 2002 by Zenith Research Group.
The top three brands in most consumers perception at the time were Land and House, Property Perfect, and Wangtong Property respectively, while Sansiri, which managed to be in the top three for the first time in 2005, was only ranked 10.
Dr. Teerachon Manomaiphibul, senior executive director of Property Perfect said, “Sansiri has spent a large amount of money, especially on TV and marketing events, to promote its brand in the market, and I think that is a success as consumers seem to be getting to know Sansiri better.
“Regarding brand recognition, although Property Perfect is in a better position in the survey result, we have to do keep working.” he said. "If we don' t, Sansiri may well beat us in a few years time. In 2008, we will concentrate more on brand recognition issues.
"It might be difficult for any brand to beat Land and House at the moment. To gain good recognition from the consumers, like Land and House have done, is not just about how much you spend to promote your brand; you also have to prove that you can give customers a great service both before and after sale. This is what I think Land and House has been doing and is the real reason behind its success," added Dr. Teerachon.
By Asia Property Report : (9 January 2008) |
